Google's AdWords Policies - Great Ideas, If they Only Implemented Them
Google recently did a review of it's Ad Policy, progress in the current year, and purported improvements they're making to algorithms and policies to protect users from "spammy ads" and even worse, sites that trick users into installing malware, revealing personal information for "free" goods or getting locked into recurring charges outlined in small text . The article is really laughable. This is one area where Google shouldn't be patting itself on the back, but writing a letter of apology to its users for either doing such a horrible job at improving the quality of approved ads and their landing pages, or just flat out lying about their efforts; I'm not sure which is the truth. Take this line from their latest installment of braggadocio:
To make sure that the ads are safe, we've also increased our efforts to detect scam ads and remove them from our system. For example, we’ve recently implemented a new process for permanently disabling AdWords accounts that attempt to harm users by doing things like installing malware on your computer, or offering free services that bait you into accepting hidden fees.
Let' see. I did a search for "free government loans" (another popular scam Google has supported through its AdWords network) and found an ad linking to a site called us.peeplo.com which alas was yet another meta search engine returning results for the said search terms and some AdSense placements to boot. These kind of crap results without original content are still fairly common in both organic and paid listings.Arbitrage sites without relevant and original content that are designed for the purpose of showing ads
